This policy sets out the basis on which we collect and process your personal data through your use of our website, our digital applications (“Apps”), and/or signing up for newsletters, competitions, and other marketing activities either in-store or online.
Any changes we make to this policy in the future will be posted on this page and, if appropriate, notified to you by email. Please check this page regularly to stay informed.
1. Your Personal Data
Information You Provide to Us
You may provide some or all of the following information to us when you purchase goods from our website, register a customer account, use one of our Apps, contact us, or sign up for newsletters and other marketing activities, either online or in-store:
- Identity and Contact Details: Includes your name, email address, postal/billing address, delivery address (if different), and your contact telephone number.
- Payment Details: Includes your bank details and payment card information. Note that your payment transactions will be encrypted by the acquiring bank, and we do not retain any payment card details submitted by you.
- Profile Data: Includes the profile you create to identify yourself when connecting to our website and Apps (e.g., username and password) and other data about your purchases and personal preferences.
- Additional Personal Details: At your option, you may provide additional personal information such as your date of birth, gender, product preferences, and interests. This additional information would only be collected and stored by us for the purpose of analyzing sales to help us understand and improve our business and for direct marketing if you have expressly consented to it.
Please Note: It is important that the personal data we hold about you is accurate and up-to-date. Please keep us informed if your personal data changes during your relationship with us.
We do not collect any categories of sensitive personal data, and this website is not intended for children, so we do not knowingly collect data related to children.
Information We Collect When You Use Our Website or Our Apps
As you interact with our website and Apps, we may automatically collect usage and technical data about your equipment, browsing actions, and patterns. This personal data is collected using cookies, server logs, and other similar technologies.
- Usage Data: Includes details of products and services you have purchased from us and information about how you use our website and Apps.
- Technical Data: Includes your Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
For more information about our use of cookies, please click [here] for our Cookies Policy.
2. What We Use Your Personal Data For
We may use your personal data for the following purposes:
- Processing Your Orders: Taking payment, supplying products, and providing after-sales services such as cancellations and returns.
- Communication: Keeping you updated on your order’s progress, typically via email or phone.
- Account Management: Processing and administering your customer account.
- Marketing: Providing you with marketing communications if you have expressly consented to receiving such communications.
3. Who We Share Your Personal Data With
We may share your data within Lofree and with selected third parties, including:
- Payment Processors: To process your payments.
- Delivery and Courier Services: To supply your orders.
- Analytics and Search Engine Providers: To assist us in the improvement and optimization of our website.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law.
4. Your Rights
You have the right to:
- Access Your Personal Data: Request a copy of the personal data we hold about you.
- Correction: Request correction of any incomplete or inaccurate data.
- Erasure: Request that we delete your personal data when there is no valid reason for us to continue holding it.
- Object: Object to our processing of your personal data.
- Restrict Processing: Request that we suspend the processing of your personal data.
- Data Portability: Request the transfer of your personal data to you or a third party.
To exercise these rights, please contact us at support@flowlitekeyboard.com.
5. Security of Your Personal Data
Our website has appropriate security measures in place to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. All information you provide to us is stored on secure servers. We recommend using secure wireless networks and choosing effective, secure passwords.
6. Data Transfers Outside the EEA
The data we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). Whenever we transfer your personal data out of the EEA, we will ensure an adequate level of protection by using standard contractual clauses or other legal safeguards.
7. How Long We Keep Your Personal Data
We will retain your data for as long as you are a customer and thereafter for as long as necessary to comply with our legal, accounting, or reporting requirements.
8. Contact Information
If you have any questions or concerns about this policy or how your data is handled, please contact us at:
Lofree
34 Elgin Street, Central District, Hong Kong
Email: support@flowlitekeyboard.com
You also have the right to lodge a complaint with the Privacy Commissioner for Personal Data, Hong Kong (PCPD).